newsYNTK | RED Campaign: “40 Cents = 2 Lifesaving Drugs”
RED’s “Lazarus Effect Campaign” includes A-List celebs pointing out everyday items that cost 40 cents in comparison to the 40 cent cost of two HIV Anti Retroviral Pills. Star power in the campaign includes Bono, Penelope Cruz, Hugh Jackman, Don Cheadle, Gwen Stefani, Gabourey Sidibe, Common, Javier Bardem, Ludacris & so many more. “Just 40 cents can save someone’s life” – everythingYNTK.
Posted: 02.05.10 under newsYNTK, peopleYNTK.
Tags: 2010, Bono, Common, Don Cheadle, Gabourey Sidibe, Gwen Stefani, Hugh Jackman, Javier Bardem, Ludacris, Penelope Cruz, Red Campaign, The Lazarus Effect